New 25L, 35L and 45L Ascensionist Packs Offer Simplicity, Functionality and Durability; Designed for Light & Fast Alpine Endeavors. 

VENTURA, Calif. (July, 2013) — Patagonia Inc., the outdoor apparel company, will offer its most technical collection of climbing packs to date in the Spring 2014 season. With design informed by the company's quest for simplicity, functionality and durability, the Ascensionist Packs are lightweight, streamlined, efficient and available in three sizes - 25L, 35L and 45L. Patagonia's equipment team worked with the company's climbing ambassadors to create a collection of packs that focus on simple, function-driven designs.

"I have been contributing towards the Ascensionist Pack collection for the last few years and it has been a great experience working on such technical product," notes Steve House, Patagonia alpine ambassador. "We really wanted to make a pack that was versatile and simple yet geared towards climbing, with that beautiful Patagonia aesthetic."

Technical details:
-  Integrated lid with an asymmetrical spindrift collar opens wide for easy packing and draws shut in one motion.
-  Packs offer an additional spindrift collar (35L and 45L) to deploy and protect gear when overstuffed. -A-frame ski carrying option on all Ascensionist Packs.
-  Adjustable ice axe loops offer a multitude of carrying options.
-  Hip belts (35L and 45L) offer adjustable, removable pads.
-  Fabric is a 6.25-oz 210-denier nylon semi-dull double-ripstop.
-  Prices: $99 (25L), $149 (35L), $179 (45L)

"The equipment team is committed to building packs that are lightweight, function exceptionally well while climbing and can be customized to a climber's individual system for carrying product," explains Jenna Johnson, Patagonia's alpine and equipment business unit director. "We are incredibly excited to share this collection of packs with the alpine community."

About Patagonia

Patagonia, Inc., based in Ventura, California, is a leading designer and retailer of core outdoor, alpine, fly fishing, snow, surf and sport-related apparel, equipment, footwear and accessories. The company
is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $55 million in grants and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. The company’s entire product line is recyclable through its Common Threads Partnership. The Footprint Chronicles® at patagonia.com explores the company's environmental and social footprint.

Contact:
Jess Clayton, 805-667-4755, jess.clayton@patagonia.com

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